IDEA: International Advertising Art

IDEA: International Advertising Art
January, 1955

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Takashi Miyayama [Editor] and Hiroshi Ohchi [Art Director]: IDEA: INTERNATIONAL ADVERTISING ART. Tokyo: Seibundo- Shinkosha, 1955 [Vol. 2, no. 9, January 1955]. Original edition. Parallel texts in Japanese and English. Perfect-bound and stitched thick printed wrappers. 92 pp. Well illustrated in black and white. 4 pages in full color. Light wear overall, with a sun-faded spine and edges. Interior unmarked and very clean. Out-of-print and rather uncommon. Cover design by Paul Rand. A very good copy.

8.25 x 12 perfect-bound magazine with 92 pages of editorial and advertising showcasing the state of the Graphic Arts in Japan, circa 1955. Idea served as the Japanese equivalent of Graphis — a magazine dedicating to promoting the Graphic Arts of a certain region to the rest of the world. Idea offers the contemporary viewer a glimpse into Japanese Graphic Design Culture as it emerged from the ashes of World War II and made its influence felt on a global scale.

Idea promoted the best and brightest Japanese Graphic Designers, and also provided lavish coverage of international designers such as Kurt Weidemann and George Him.

Graphic Arts

  • Includes Alvin Lustig [6 pages with 25 b/w illustrations], Georg Olden, Ladislav Sutnar [5 pages with 15 b/w illustrations], Will Burtin [6 pages with 16 b/w illustrations], Bill Sokol [8 pages with 44 b/w illustrations], Edward Carini, Paul Rand [6 pages with 16 b/w images], A. F. Arnold, Gene Federico [8 pages with 27 b/w illustrations], John Milligan and Lester Beall [6 pages with 21 b/w illustrations]

Editorial

  • Contemporary American Advertising Art by S. Ogawa: 2 pages with 8 color illustrations including work by Lustig, Beall, Rand, Sokol, Burtin and Federico
  • Letters from H. Ohchi and Y. Kamekura
  • How to make the mark by S. Imatake
  • A chapter on platonic design by K. Ito
  • About the trade mark by Y. Kojima
  • My own ad cuts by H. Hamada
  • It’s not easy to write sideways by F. Okabe
  • Copy writer may borrow ideas from others by S. Kurosuda
  • An observation car named advertising (1) by K. Endo and T. Miyayama
  • Editor’s notes
— Randall Ross, modernism101.com

The Original Article

IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art
IDEA: International Advertising Art

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IDEA: International Advertising Art

January, 1955
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