Hub TV

1995


Logo

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Logo Presentation Notebook

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The design of a logo is largely the process of intuition, trial and error, skill, and good fortune.

The ideal logo is simple, elegant, economical, flexible, practical, and unforgettable.

What follows is designed to fulfill these criteria:

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Simple…

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Elegant…

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Economical…

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Flexible…

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Practical…

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Unforgettable…

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A logo is practical when it can be reproduced in one color…

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…in any color, or in many colors…

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The star configuration is a persuasive symbol.
It is universal…
memorable…
adaptable…

It also evokes the image of a hub and a satellite dish.

These are happy coincidences, and useful memory aids.

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