IBM


Logos


Annual Reports


Branding Guidelines


Graphic Design Guide

IBM   |   Graphic Design GuideZoom
1984-87, 81 Images

Between the sixties and the eighties a significant group of graphic rules and uses was documented and regularly updated in a folder that was organised into sections. Inside we can find the instructions that allow us to reproduce the logotype, graphic and typographic rules, designs for internal and external documents, signage and architectural applications. This document allows one to work with the company's graphic signs in coherence and efficient discussion with other trades.

Today this folder is an iconic, rare and little documented object and it seems important to us to render it accessible and distributable, to Graphic designers, students and anyone interested in the adventure undertaken by this emblematic company.

The successive documents from the folder and their developments will be published and reproduced so as to offer the widest possible vision of the work accomplished over a period of more than twenty years. This work will be done in collaboration with the archive team from IBM New York, and the Kandinsky Library of the Georges Pompidou Centre in Paris.

IBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design GuideIBM   |   Graphic Design Guide

Posters


Packaging

Group Collections

IBM   |   Ribbons and Typewriter HeadsIBM   |   Ribbons and Typewriter HeadsIBM   |   Ribbons and Typewriter Heads

Batteries

IBM   |   Single BatteryIBM   |   Single BatteryIBM   |   Single BatteryIBM   |   Single BatteryIBM   |   Single BatteryIBM   |   Single BatteryIBM   |   Single Battery

Carbon Paper

IBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black BackgroundIBM   |   Carbon Paper with Black Background IBM   |   Black and Pink Striped BackgroundIBM   |   Black and Pink Striped Background IBM   |   White Background, Outlined LettersIBM   |   White Background, Outlined LettersIBM   |   White Background, Outlined Letters IBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid LettersIBM   |   White Background, Solid Letters

Paper Cassettes


Current Software


Data Cartridges


Data Processing Cards


Diskettes


Executary Supplies


Index Pads


Ink Cartridges


Magnabelt

IBM   |   MagnabeltIBM   |   Magnabelt IBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” MagnabeltIBM   |   3” Magnabelt IBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” MagnabeltIBM   |   4” Magnabelt

Magnetic Disc


Micro-Processing Cards


Optical Disk


Paper


Electrographic Mark Sensing Pencils and Leads

IBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: LeadsIBM   |   Black and Blue Package: Leads IBM   |   Black and Blue Package: PencilsIBM   |   Black and Blue Package: PencilsIBM   |   Black and Blue Package: PencilsIBM   |   Black and Blue Package: PencilsIBM   |   Black and Blue Package: Pencils IBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: LeadsIBM   |   Blue and White Package: Leads IBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: PencilsIBM   |   Blue and White Package: Pencils IBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: LeadsIBM   |   Black and White Package: Leads IBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: PencilsIBM   |   Black and White Package: Pencils IBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: LeadsIBM   |   Blue Package: Leads

PS1


PS2


Ribbon

IBM   |   6 RibbonsIBM   |   6 Ribbons IBM   |   463 Ribbon IBM   |   3121 RibbonIBM   |   3121 RibbonIBM   |   3121 Ribbon IBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon CartridgeIBM   |   Carbon Ribbon Cartridge IBM   |   Cartridge Film RibbonIBM   |   Cartridge Film Ribbon IBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer RibbonIBM   |   Composer Ribbon IBM   |   Correctable Film Ribbon IBM   |   Easystrike Fabric Ribbon IBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script versionIBM   |   Film Ribbon, script version IBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif versionIBM   |   Film Ribbon, sans serif version IBM   |   Film Ribbon, Pink BoxIBM   |   Film Ribbon, Pink Box IBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film RibbonIBM   |   High Yield Correctable Film Ribbon IBM   |   Quiet Correcting Ribbon IBM   |   RibbonIBM   |   RibbonIBM   |   Ribbon IBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray BoxIBM   |   Ribbon, Blue and Gray Box IBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black BoxIBM   |   Ribbon, Pink and Black Box IBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon RibbonIBM   |   Superior Nylon Ribbon IBM   |   Tech III Ribbon IBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter RibbonIBM   |   Typewriter Ribbon IBM   |   Typewriter Ribbon, Pink and Black BoxIBM   |   Typewriter Ribbon, Pink and Black BoxIBM   |   Typewriter Ribbon, Pink and Black BoxIBM   |   Typewriter Ribbon, Pink and Black BoxIBM   |   Typewriter Ribbon, Pink and Black Box

Selectric Composer Box


Supply Kits

IBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, StripedIBM   |   Supply Kit, Striped IBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, ConfettiIBM   |   Supply Kit, Confetti IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2IBM   |   Supply Kit, Flowers, v2

Tape


Toner

IBM   |   Toner Box, Back

Typewriter Ball

IBM   |   Typewriter BallIBM   |   Typewriter BallIBM   |   Typewriter BallIBM   |   Typewriter BallIBM   |   Typewriter Ball

Collateral


The Rebus

Intersted in buying any of these? Visit the official IBM Logo Store:

Shop


IBM Gallery Exhibits


Stationery


Signage


Fabrics & Wallpaper


Stocks


TV Commercials

1984 IBM Product Center commercial


IBM Smarter Planet: Smarter Cyber Security


IBM Smarter Planet: Data Driven Business


IBM Smarter Planet: Smarter Energy


IBM Smarter Planet: Smarter Supply Chain


IBM Smarter Planet: Smarter Automotive

Next Client

ideo Design

View Now